A brand style guide is essentially the guidelines to ensure your business’s brand is consistent in feel and look. This allows employees and independent contractors alike understand how to represent your brand to the world. Why Do You Need One? There are a few reasons to establish and follow...
Why Branding Is Important
While it is a somewhat abstract exercise, branding is important and has concrete outcomes. A particular logo design or icon may come to mind when you think of brands, there is more to a brand than the visual itself. What people really relate to brands are particular experiences they associate...